3 Pricing Mistakes Estheticians Make — And How to Fix Them
As a licensed esthetician, you know the dedication it takes to build your skills, deliver beautiful results, and create a five-star client experience.
But when it comes to pricing your services — especially dermaplaning treatments — many estheticians unknowingly sabotage their success.
Today, I want to share three of the most common pricing mistakes I see — and how you can start correcting them right now.
Because when you price with confidence, you profit with confidence, too.
Mistake #1: Charging Based on What Everyone Else Charges
It’s tempting to peek at competitors’ websites and copy their prices — but here’s the truth:
Their business is not your business.
Their overhead, experience, product quality, and client goals could be completely different from yours.
👉 Fix it:
Base your pricing on your costs, your desired profit, your expertise, and the experience you offer. When you know your numbers, you make decisions from strength, not scarcity.
Mistake #2: Undercharging to "Get More Clients"
Many estheticians believe that if they keep their prices low, clients will flood in.
Unfortunately, it often sends the opposite message — that your services are low-value or low-quality.
👉 Fix it:
Position your services as premium by pricing in alignment with the results you deliver. Clients who value skin health, luxury service, and lasting results are happy to pay for expertise.
Mistake #3: Feeling Nervous or Apologetic About Raising Prices
Have you ever said, “I’m sorry, but my prices went up...” when telling a client?
Confidence is contagious — and so is hesitation.
👉 Fix it:
Communicate price changes clearly, professionally, and confidently. Practice your language so you can announce your new rates with pride, not apology.
Want to Master Your Pricing Once and For All?
If you’re ready to finally price your dermaplaning services correctly —
to build real profit, book higher-quality clients, and feel confident about every dollar you earn —
then you’re ready for my brand new mini course:
🎯 Price with Confidence: A Dermaplaning Pricing Guide for Estheticians
Inside this powerful course, you’ll learn:
✅ How to calculate your treatment costs and set profitable pricing
✅ How to confidently communicate your rates and upgrades to clients
✅ How to create a simple action plan to raise your rates without fear
✅ PLUS — get bonus tools like editable pricing calculators, client communication scripts, and a confidence-boosting audio guide!
💬 Imagine this:
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No more second-guessing your menu prices
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No more panic when someone asks for your rates
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No more feeling overworked and underpaid
Just clarity. Confidence. Profitability.
👉 Ready to finally charge what you're worth and feel amazing doing it?
[Click here to enroll in Price with Confidence today!]
Your dream business is just one decision away.