Welcome to the first installment of this blog series on sales tips for dermaplaning treatments. Today, I’m excited to share a highly effective, proven strategy to help you up sell your Dermaplaning Treatments.
Remember that your primary goal is to help your clients feel confident and take excellent care of their skin while also ensuring the growth and success of your business. Achieving this balance means recommending products and services in a way that feels supportive and natural, rather than being solely focused on making a sale.
During their facial treatments, seize the opportunity to educate your clients about the many benefits dermaplaning can offer for their specific skincare goals. Whether they’re looking to reduce fine lines, brighten dull or dry skin, or achieve a smoother complexion, dermaplaning can be a game-changer. To make these recommendations effectively, it's crucial to understand the unique needs of each client. Take into account their lifestyle, skin concerns, and daily routines. By doing so, you can offer tailored solutions that directly address their needs.
Take your time to explain how dermaplaning can enhance their skin's appearance, emphasizing that there’s no downtime required to enjoy the benefits of this procedure. Sharing your genuine belief in the effectiveness of this treatment—perhaps by recounting success stories from other clients or even your personal experience—can significantly influence their decision.
Consider offering a complimentary dermaplaning treatment as a way for clients to experience the benefits firsthand. This approach can greatly increase the likelihood of them incorporating the treatment into their regular skincare regimen. You could say something like, “We’re running an exclusive in-house promotion this week for our VIP clients, and because you’re one of them, I’m delighted to offer you a complimentary treatment upgrade.”
One of the fantastic aspects of dermaplaning is that the cost per treatment is relatively low, so offering a complimentary session won’t significantly impact your expenses beyond the time invested in their treatment. The results are both immediate and cumulative, which means your client will be thrilled with the instant smoothness and radiance of their skin. After experiencing the remarkable results just once, your clients are likely to become lifelong fans of dermaplaning, leading to increased rebooking rates and long-term loyalty.
Ultimately, your role isn’t just about selling services—it’s about guiding your clients toward the best solutions for their skin. When they see the results and understand the value that dermaplaning brings, they’ll be more inclined to invest in their skincare journey. Remember, true success comes from building trust and showing clients that you genuinely care about helping them achieve their best skin. Stay tuned for the second part of this video series, where we’ll dive even deeper into the art of selling your Dermaplaning Services.
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Take the next step in your esthetics career—enroll today and give your clients the best results possible. At Advanced Esthetic Training, we’re here to support you every step of the way.