By Advanced Esthetic Training
Learn the client-first sales strategies top estheticians use to book more dermaplaning services, boost loyalty, and grow lifetime client value—without feeling salesy.
Introduction: Why Selling Dermaplaning Is Different
Dermaplaning isn’t just another add-on—it’s a high-value, results-driven treatment that can elevate your outcomes and your revenue. But it doesn’t sell itself. Clients aren’t buying a “blade facial”; they’re buying smoother makeup application, refined texture, and visible radiance. This Part 1 guide reveals the client communication, consultation, and follow-up systems that convert interest into bookings. (In Part 2, we’ll build memberships, pricing, and loyalty systems.)
💡 Before you finish, grab your free resource: The Esthetician’s Marketing Mini Kit – Fill-in-the-Blanks Workbook to plug-and-play your emails, promos, and captions.
The Psychology of Selling Skincare Services
Educate, Don’t Pitch
Lead with outcomes, not jargon. Swap “removes vellus hair” for “your foundation sits flawlessly and skin looks refined immediately.”
Speak Their Language
Translate technique into transformation. “Controlled exfoliation” becomes “instant glow and smoother texture.”
Trust Beats Discounts
Authenticity, clear expectations, and clinical confidence convert better than couponing. Clients buy your expertise.
Step 1: Master the Dermaplaning Consultation
Listen First
- “What would you like to improve about your skin texture?”
- “What happens to your makeup after 4–6 hours?”
- “What’s your current exfoliation routine?”
Educate Visually
Use before/after photos and a mirror to show texture changes.
Position Yourself as the Expert
Explain safety, blade hygiene, and how dermaplaning pairs with chemical peels or enzymes for amplified results.
Set Clear Expectations
Discuss potential redness, aftercare, and the importance of a 4–6 week cadence. Use your consent tools for professionalism: Dermaplaning Consent/Consultation Workbook.
Step 2: Create a “Results Story” for Every Client
Show the Journey
Document improvements across sessions (texture, tone, glow). Keep a simple “glow diary” and review progress together.
Make Them the Hero
“After two sessions, Sarah’s foundation looked airbrushed—now she rebooks every four weeks.” Stories stick; stats reassure.
Leverage Social Proof
Collect short testimonials and before/afters (with consent). Link a proof hub in your consult follow-up.
Step 3: Upselling Without Pressure
Offer Add-Ons That Make Sense
- Enzyme exfoliation for brightness
- LED therapy for calming
- Chemical peels + dermaplaning for resurfacing
Use Language That Leads
“Most of my clients pair dermaplaning with an enzyme for deeper radiance—want me to include that today?”
Bundle Value
Introduce 3- or 6-session “Glow Series” with built-in savings. Tease Part 2 for memberships and pricing architecture.
Step 4: Follow-Up Like a Pro
Personalized Message
“Hi [Name], your skin looked amazing post-dermaplaning! Here’s aftercare and your link to rebook in 4 weeks to maintain results.” Include your Aftercare Guide.
Automate & Systemize
Schedule email/SMS reminders at 25–28 days. Pre-insert rebooking links and an add-on suggestion relevant to their goals.
Step 5: Track Metrics & Refine
- Rebooking Rate %: % of dermaplaning clients who rebook within 6 weeks
- Average Service Value: Are add-ons increasing ticket size?
- Lifetime Client Value: 12-month revenue per dermaplaning client
- Iterate: Test scripts, add-ons, timing, and package structures
Free Download: The Esthetician’s Marketing Mini Kit – Fill-in-the-Blanks Workbook
Plug-and-play marketing templates to sell dermaplaning with confidence—client emails, promo captions, and service scripts you can customize in minutes.
- Consultation & follow-up email scripts
- High-converting promo captions & offers
- Rebooking language and retention trackers
📥 Download the Free Marketing Mini Kit
Conclusion: Your Dermaplaning Sales System Starts Here
You don’t need to “push” dermaplaning—you need to guide clients toward the transformation they want. Lead with education, document results, and systemize your follow-up. Your calendar—and client loyalty—will reflect it.
- ✨ Enroll in the Dermaplaning Mastery Class
- ✨ Review the Dermaplaning Technique Guide
- ✨ Grab your free Esthetician’s Marketing Mini Kit and start implementing today
- ✨ Continue to Dermaplaning Sales Secrets – Part 2 (pricing & loyalty systems)