Grow your dermaplaning business with proven, real-world marketing strategies that bring in more clients, increase rebookings, and boost revenue.
Introduction: Elevate Your Dermaplaning Business Through Smart Marketing
If your dermaplaning treatments are flawless but your appointment book isn’t, it’s not your skills — it’s your marketing. After 22 years in esthetics and more than a decade training professionals through Advanced Esthetic Training, one thing remains true: great skin results mean nothing if no one knows about them.
This guide shares 20 proven dermaplaning marketing strategies designed specifically for estheticians and spa owners. These are the same methods taught in the Dermaplaning Marketing Course — grounded in real spa experience, not generic theory.
Free workbook: Before you begin, download The Esthetician’s Marketing Mini Kit — a fill-in-the-blanks resource to implement these strategies step-by-step.
20 Proven Marketing Strategies for Your Dermaplaning Business
1) Define Your Ideal Dermaplaning Client
Clarity fuels conversion. Identify demographics, skin concerns, lifestyle, and motivations. Build messaging and offers that resonate with that profile.
Implement: Write a one-page client avatar and use it to guide copy for your service pages and social captions.
Related reading: Creating Dermaplaning Consent Forms & Legal Compliance Tips That Build Trust
2) Optimize Your Google Business Profile for Local Clients
Local SEO drives “dermaplaning near me” searches. Add current photos, accurate hours, services, and request reviews via QR or follow-up text.
Implement: Include “dermaplaning” in your business description and productized services.
Related Reading: Elevate Your Skills: Why Training with Advanced Esthetic Training is Your Path to Success
3) Elevate Your Spa’s Visual Branding
Consistent, spa-neutral visuals (nude, ivory, blush) signal professionalism and calm. Align your logo, menu, and social posts.
Resource: The Esthetician’s Marketing Mini Kit includes editable Canva templates.
4) Leverage Instagram Reels and Educational Content
Show technique transparency, aftercare, and benefits. Mix before-and-after Reels with short educational clips. Use #dermaplaningexpert and #estheticianlife.
Related reading: Dermaplaning FAQs for Estheticians
5) Create Seasonal Spa Promotions That Sell
Offer seasonal bundles (e.g., “Glow Into Spring,” “Holiday Radiance”). Tailor to weather-related skin needs; schedule campaigns in your calendar.
Related Reading: How to Write Beauty Content That Books Clients — Not Crickets
6) Bundle Dermaplaning with Complementary Treatments
Offer tiered packages (e.g., Dermaplaning + Lactic Peel, Dermaplaning + LED). Show the transformation to boost perceived value.
Related reading: Unlock Your Best Results: Comparing the 10R and 14 Dermaplaning Blades
7) Price Your Dermaplaning Services Confidently
Pricing is positioning. Avoid undercutting; anchor price to outcomes and include series or membership options.
Next step: Price with Confidence: A Dermaplaning Pricing Guide
8) Build a Strong Referral Program
Reward referrers and referred clients (e.g., $10 off each). Keep messaging simple: “Refer a friend and you both glow.”
Related Reading: Are You Charging What You’re Really Worth?
9) Offer Loyalty Rewards for Regular Clients
Create a “Glow Club” (punch card or points). Loyalty stabilizes revenue and encourages pre-booking.
Related Reading: Are You Underselling Your Dermaplaning Services? Here’s What You Can Do Instead
10) Start a Blog to Educate and Attract Clients
Blogging drives discoverability and trust. Cover safety, technique, and aftercare topics for search intent and conversions.
Related reading: Oil vs. Dry Dermaplaning Guide
11) Collect and Display Before-and-After Photos
Visual proof converts. Use consented, well-lit photos; add a subtle watermark for professionalism and brand recognition.
Related reading: Creating Dermaplaning Consent Forms & Legal Compliance Tips
12) Showcase Testimonials and Reviews
Feature client quotes on your homepage, booking pages, and social captions. Curate a “Client Love” IG highlight.
13) Host Educational Events or Client Nights
Open houses and mini-workshops build trust and word-of-mouth. Partner with makeup artists or boutiques.
14) Use Email Marketing to Stay Top-of-Mind
Automate post-treatment follow-ups, rebooking reminders, and seasonal offers. Email remains a top retention channel.
Related reading: 5 Email Sequences Every Esthetician Should Send (And Why They Work)
15) Master Client Communication
Use plain-language scripts to explain benefits and aftercare. Position dermaplaning as a maintenance ritual for consistent glow.
16) Track What’s Working: Analyze Your Marketing ROI
Measure bookings by source, rebooking rate, CAC, and revenue per client. Let data guide optimization.
17) Collaborate with Other Local Businesses
Cross-promote with yoga studios, bridal shops, and fitness centers. Co-branded giveaways expand reach and trust.
Related Reading: Dermaplaning Sales Secrets Revealed – Part 1: Proven Strategies to Boost Bookings and Client Loyalty
18) Invest in Paid Ads Strategically
Test small local campaigns on Meta and Google for “dermaplaning near me.” Promote a strong intro offer or bundle.
19) Keep Learning and Growing Your Expertise
Upskill with advanced techniques (chemical peels, LED) and business training. Expertise drives retention and pricing power.
Next step: Enroll in the Dermaplaning Marketing Course
20) Turn Your Clients Into Brand Ambassadors
Encourage UGC with glow selfies and tags. Offer a small reward or feature for shares.
Community link: The Estheticians Dermaplaning Source
Pillar: This guide (you’re here) suggested reading
Conclusion: Build the Dermaplaning Business You Deserve
Every thriving esthetics practice starts with one booked client and grows through a repeatable system. Use these 20 strategies to build consistent bookings, increase retention, and strengthen your market position.
Primary CTA: Enroll in the Dermaplaning Marketing Course to implement every strategy with templates, scripts, and checklists.
Secondary CTA: Download your free Esthetician’s Marketing Mini Kit and start executing today.
Your turn: Which strategy will you try first? Share in the comments or tag us @AdvancedEstheticTraining — we’d love to feature your success.