Are You Charging What You're Really Worth?
A practical breakdown of pricing psychology and how to confidently raise your rates without fear or guilt.
Esthetician Business and Marketing Tips
Your essential resource for growing a profitable, fully booked esthetics business with proven marketing strategies, pricing guidance, client retention tools, and practical business systems.
What You’ll Learn in This Category
Whether you're a solo esthetician, spa owner, or new practitioner learning how to attract your ideal clients, this hub gives you proven business systems, marketing strategies, and revenue-boosting techniques that help beauty professionals thrive.
Explore topics estheticians need most:
- Client retention & rebooking strategies that actually work
- How to increase bookings without relying on social media
- High-converting email marketing ideas for estheticians
- Pricing psychology & profit-boosting strategies
- How to market facials, dermaplaning, peels & add-ons
- Service menu optimization + profitable treatment packages
- Branding and client experience tips that build loyalty
- Business systems & workflows to reduce overwhelm
With 22+ years in the esthetics industry and over a decade helping estheticians grow, these resources are designed to help you:
- Fill your books consistently
- Raise your prices with confidence
- Increase client loyalty & long-term revenue
- Improve your branding & online presence
- Turn first-time clients into loyal regulars
- Grow your income without burnout
Featured Business & Marketing Articles
Start with these top-performing guides to strengthen your business strategy:
Are You Underselling Your Dermaplaning Services?
Learn how to confidently communicate value so clients say yes to upgrades, advanced services, and packages.
3 Marketing Mistakes Estheticians Make (And How to Fix Them)
Discover the common visibility, messaging, and pricing mistakes that hold estheticians back—and the quick fixes.
Grow Your Business with Proven Tools & Training
These resources help you turn business knowledge into consistent revenue, loyal clients, and a stronger brand:
Esthetician Business Courses
Learn the systems, scripts, pricing strategies, and marketing foundations that grow booked-out beauty businesses.
Done-For-You Email Templates
Boost rebooking, retail sales, and referrals with plug-and-play emails written specifically for estheticians.
Marketing & Branding Kits
Elevate your online presence with ready-to-use Canva templates and branded marketing assets designed for estheticians.
