Are You Underselling Your Dermaplaning Services? Here’s What You Can Do Instead

As estheticians, we love to serve our clients and make them feel radiant — but too often, that passion leads to one of the most common business mistakes in our industry: underselling your services.

If you’re charging less than your skill level, product costs, and expertise deserve, you’re not just losing revenue — you’re unintentionally training your clients to undervalue your work. Let’s break down why this happens and how you can confidently raise your dermaplaning prices using proven strategies that still keep your books full.

Why So Many Estheticians Undersell Their Dermaplaning Services

Pricing is emotional — especially in service-based businesses. Many professionals set their rates based on fear rather than strategy. Here’s what usually happens:

• Price matching nearby spas: Competing on price instead of value drives a race to the bottom.
• Fear of losing clients: Worrying that higher prices will scare clients away — when in reality, the right clients value expertise.
• Lack of confidence in perceived worth: Many estheticians think, “I’m still growing,” even after years of experience.
• Ignoring hidden costs: From blades and oils to insurance and continuing education — your price should reflect your investment.

When you understand how to price with intention, you’ll begin to see dermaplaning not as a treatment — but as a premium experience that transforms your clients’ confidence and your spa’s bottom line.

How to Price Your Dermaplaning Services with Confidence

Let’s be clear: there’s no one-size-fits-all formula. Your pricing should reflect your skill level, client results, and regional market. However, these three steps provide a reliable framework.

1. Know Your True Service Costs

Add up your blade, handle, product usage, PPE, laundry, rent, and time costs. Many estheticians are surprised to learn their $75 service is actually costing them $45 in overhead.

By tracking each expense, you can confidently price based on real numbers rather than guesswork.

2. Price for Perceived Value — Not Time

Clients don’t buy minutes — they buy transformation. If you can deliver smoother, brighter, and makeup-ready skin safely and efficiently, you’ve created premium value.

Communicate the benefits of dermaplaning as a results-driven luxury treatment, not just a quick exfoliation. Position it as an advanced technique rather than an add-on.

3. Anchor Pricing Around Packages

Offer bundled dermaplaning options that elevate your average ticket:

• Signature Glow Package: Dermaplaning + enzyme treatment
• Age-Defy Package: Dermaplaning + lactic peel
• Barrier Boost Package: Oil dermaplaning + hydration mask

This not only adds value but naturally increases profitability while giving clients visible, repeatable results.

How to Raise Prices Without Losing Loyal Clients

Raising prices is a leadership move — and when done correctly, it builds trust, not resistance. Here’s how:

1. Announce with transparency. Share that you’re making adjustments to reflect enhanced training, improved techniques, or upgraded products.
2. Give advance notice. A 30-day notice shows professionalism and gives clients time to plan.
3. Offer loyalty options. Reward existing clients with a complimentary add-on (like LED or neck treatment) during the transition.
4. Show value visually. Refresh your spa menu and marketing with new branding that signals premium quality.

When you confidently communicate your value, clients see the investment as justified — because your results speak for themselves.

3 Ways to Boost Your Dermaplaning Revenue This Month

1. Upsell with Purpose

Pair dermaplaning with chemical peels, enzymes, or hydrating masks. These combinations not only elevate outcomes but can increase your revenue per session by 30–40%.

👉 Learn layering techniques in the Advanced Dermaplaning Techniques Class.

2. Promote Value-Driven Add-Ons

Clients love visible results. Add-on treatments like LED therapy or post-treatment serums can enhance skin glow while boosting profits with minimal time investment.

3. Streamline Your Supplies

Switch to bulk purchasing and professional-grade supplies to lower your cost per service. This directly improves your margins.

🛒 Shop professional dermaplaning blades, handles, and kits to maximize consistency and profitability.

Ready to Stop Underselling and Start Scaling?

You deserve to be paid for your expertise — not just your time. Inside the Service Pricing Course, you’ll learn how to calculate your service costs, set profitable rates, and raise prices with confidence — without losing your loyal clients.