Content We Accept

We are especially interested in articles that provide practical, experience-based insight for estheticians and spa professionals. Example topic categories include:

• Esthetician business growth, strategy, and profitability.
• Client experience, retention, and communication best practices.
• Service menu design, treatment packaging, and pricing strategy.
• Marketing, branding, and content ideas for esthetician businesses.
• Treatment room workflow, systems, and team operations.
• Professional skincare theory, ingredients, and treatment planning.
• Esthetician career development, leadership, and mindset.
• Professional, non-hype product or tool comparisons and education.
• Industry insights, trends, and professional commentary.
• Real client scenarios, case studies, and lessons learned.

We do not publish generic consumer beauty tips. Every article should be clearly written for licensed estheticians and serious spa professionals.

Content Requirements & Quality Standards

• All submissions must be 100% original and not published elsewhere.
• No plagiarism, article spinning, or AI-generated “spam” content.
• If AI tools are used, the final article must be thoroughly edited, fact-checked, and personalized by you.

• Recommended length: 1,000–1,500 words for most articles.
• Content should go beyond surface-level tips and share real, practical insight.
• Include clear steps, examples, scripts, or frameworks whenever possible.

• Write for licensed estheticians, spa owners, and serious skincare professionals.
• Use a professional, supportive, and educational tone.
• Avoid fear-based language, client shaming, or unproven claims.

• Do not make medical claims, diagnose conditions, or promise specific outcomes.
• Do not instruct readers to work outside of their state scope of practice.
• When in doubt, emphasize safety, regulation awareness, and professional judgment.

Formatting, Structure & SEO

• Use clear headings (H2, H3) to break up sections.
• Keep paragraphs short (2–4 sentences) for readability.
• Use bullet points and numbered lists for steps or key takeaways.
• Spell-check and proofread carefully before submitting.

• Choose a focused topic and write with one main keyword theme in mind.
• Use that keyword naturally in the title and a few headings—no keyword stuffing.
• Include at least 2–3 internal links to relevant pages on Advanced Esthetic Training (such as courses, education downloads, or service-based resources).
• External links should be minimal, high quality, and non-promotional.

What We Don’t Accept

• Thin, generic, or AI-generated content that adds little real value.
• Sales pitches for your own course, membership, or coaching program.
• Consumer-focused beauty tips that are not directed at professionals.
• Medical advice, unsafe recommendations, or scope-of-practice violations.
• Content that primarily advertises another education company or training program.
• Copyrighted images or graphics you do not have rights to use.
• Profanity, discriminatory remarks, or unprofessional tone.

Author Bio, Images & Rights

• 2–3 sentence professional bio (who you are, who you serve, your expertise).
• Your full name and credentials (e.g., LE, LME, educator, spa owner, coach).
• Business name and website (if applicable).
• One professional headshot you have rights to use.
• Optional: social media links (Instagram, YouTube, LinkedIn, etc.).

• Only submit images you own or have licensed rights to share.
• No images that violate client privacy or your local regulations.
• We may also use our own brand imagery to support your article.

• We reserve the right to edit your article for clarity, length, SEO, and accuracy.
• Once published, the article becomes part of Advanced Esthetic Training’s content library.
• You may reference and share the live article, but we ask that you do not republish the full piece on other sites.

Submission Process

• Review these Editorial Guidelines in full.
• Visit our Write for Us page to submit your topic idea or pitch.
• Wait for our editorial team to review your pitch (typically within 3–7 business days).
• If approved, you’ll receive instructions for submitting your full draft (usually via Google Docs).
• We may request edits or clarifications before scheduling your article for publication.

Our goal is a true partnership: we want your expertise to shine while protecting the safety, professionalism, and integrity of the esthetics industry.