The Esthetician’s Marketing Mini Kit- Fill in the Blanks Workbook

Book More Clients. Sell More Skincare. Grow with Confidence.

If you’re an esthetician or spa owner who’s tired of guessing what to post, how to pitch, or which offers convert—this kit gives you a proven, plug-and-play system. Use it to launch a service or product in under an hour, create consistent marketing that actually books, and track what’s working so you can scale.

Why You’ll Love It 

• Turn browsers into bookings with copy frameworks designed for esthetics and skincare.
• Sell retail without feeling “salesy” using education-first scripts and offer formulas.
• Save hours every week with done-for-you outlines, captions, and email/DM prompts.
• Grow repeat business via simple upsell, rebook, and referral flows.
• Know your numbers with a one-page KPI tracker that shows which channels drive revenue.

Who It’s For

Licensed estheticians, solo practitioners, med-spa teams, and skincare studios that want a clear, repeatable way to promote services (dermaplaning, acne facials, peels, LED, etc.) and retail (serums, SPF, bundles) without hiring an agency.

What’s Inside (you’ll use this every week)

• Campaign Snapshot worksheet: clarify offer, promise, audience, and timeline.
• Sales Page wireframe: headline, benefits, proof, FAQ, and single CTA 
• Social Content plan (5 posts + stories): value, proof, education reel, personal/BTS, and offer.
• Email & DM mini-stack: copy-and-paste outreach that drives bookings and reactivates lapsed clients.
• One-page KPI tracker (Excel/CSV): visits, leads, bookings, rebooks, retail, revenue, ROAS.

Real-World Outcomes (what changes after you use it)

• Launch a focused promo in 7 days or less.
• Increase booking conversion with a cleaner offer + stronger proof.
• Lift retail units and AOV by recommending the right homecare at checkout.
• Cut content time in half with ready-to-edit prompts you can reuse monthly.

How It Works

1. Pick one service or product to promote (e.g., Dermaplaning + LED, Acne-Calming Facial, Vitamin C Serum).

2. Complete the worksheets in order; paste the sales copy into your Shopify page.

3. Publish the 5-post sequence + 1 email; send 10 warm DMs using the script.

4. Enter your numbers on the KPI sheet; keep what works, tweak one thing, and relaunch.

What’s Not Included (so you know exactly what you’re buying)

• No long theory. No generic marketing fluff.
• No complicated software—everything is worksheet-driven, copy-paste ready.

FAQ

How fast can I launch?
Most pros complete the setup in 30–60 minutes and publish the first post the same day.

Can I reuse it for different services?
Yes. Swap the offer, update the proof, rerun the 7-day plan—monthly or seasonally.

Will this work if I’m new or have a small list?
Yes. The DM and local-visibility flows are designed for small audiences and still convert.

What You’ll Get (files)

• Fill-in-the-blank workbook (PDF)
• Sales page copy sections 
• Email/DM scripts & social prompts
• KPI tracker 

Stop guessing. Start booking. Your clients are searching—make it easy to say “yes.”

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