The complete guide to setting dermaplaning prices that feel fair, confident, and profitable.

Pricing is one of the most stressful decisions estheticians make.

What should you charge? What if clients say it’s too expensive? What if nearby spas charge less? What if you raise prices and lose clients?

If that sounds familiar, breathe. You’re not alone.

After training thousands of estheticians over the last 22 years, I can confidently say:

Pricing is not just numbers — it’s psychology, positioning, and confidence.

This guide will teach you exactly how to price your dermaplaning services so you can feel:

• Confident
• Profitable
• In control of your business
• Free from “fear of raising your prices”

And yes — we’ll answer the #1 question estheticians ask:

How much should I charge for dermaplaning?

Why Dermaplaning Is One of the Most Profitable Spa Services

Dermaplaning is a top-tier revenue booster because:

• It has a low product cost per treatment
• It carries a high perceived value with clients
• Treatment time is relatively short
• Clients can see an instant glow
• It’s an easy upsell to most facial services
• It works for multiple skin types when performed correctly

Clients love it — and they are willing to pay for it.

The problem? Many estheticians undercharge dramatically. Some charge $45–$65 when the service could (and should) be priced between $95–$145+ depending on location and experience.

Why?

Fear. Comparison. Not understanding value. Not knowing how to position dermaplaning in the market.

Let’s fix that.

Step 1: Understand Your Dermaplaning Pricing Foundation

Every solid pricing strategy starts with three core pieces of data:

1. Treatment Cost Per Service

Your cost per dermaplaning service includes:

• Blade
• Prep pads and cleanser
• Enzyme or exfoliant (if used)
• Finishing products and SPF
• Backbar / consumables
• Disposables and laundry
• PPE and sanitation items

Average cost per dermaplaning service: roughly $3–$7. Yes, really.

2. Treatment Time

A standalone dermaplaning facial usually takes about 30–45 minutes, depending on how many layers you include (cleansing, enzyme, mask, etc.).

3. Your Hourly Income Goal

Most estheticians aim for:

• $75–$125/hour — beginner/intermediate
• $125–$200/hour — advanced or specialized
• $200–$350/hour — luxury or high-demand providers

Dermaplaning can fit into any of these categories depending on how you position your services and structure your menu.

Step 2: Know the Typical Dermaplaning Pricing Ranges

While your pricing should never be based purely on “what everyone else is charging,” it is helpful to understand baseline ranges.

Average Dermaplaning Pricing by Market

• Lower-cost markets (rural areas, smaller towns): $65–$95
• Mid-range markets (suburbs, mid-sized cities): $95–$125
• High-end markets (major cities, luxury areas): $135–$200+

Typical Add-On Dermaplaning Pricing

• Standard add-on: $35–$65
• Premium add-on: $65–$95

These are general ranges only. Your rate should adjust based on your experience, training, demand, and brand positioning.

If you’re marketing your services aggressively (or want help with that), pair this pricing guide with:

Marketing Your Dermaplaning Services: 20 Strategies to Attract and Retain Clients

Step 3: Avoid the #1 Pricing Mistake Estheticians Make

Most estheticians look around at what local spas charge and think:

“I should be cheaper so clients choose me.”

This is the fastest way to:

• Burn out
• Attract only price shoppers
• Underpay yourself
• Position yourself as the “discount” option

Instead, you need to understand this fundamental rule:

Your prices should reflect your expertise — not your competition.

Clients pay for:

• Your sanitation and safety standards
• Your dermaplaning technique and training
• Your touch, flow, and precision
• Your consultations and educational approach
• Your results and before-and-after outcomes
• Your professional boundaries and confidence

Not your neighbor’s pricing menu.

If you suspect you’re undercharging, this article pairs beautifully with:

Are You Underselling Your Dermaplaning Services? Here’s What You Can Do Instead

Step 4: Choose Your Dermaplaning Pricing Tier

Let’s build your pricing using simple tiers based on experience.

Tier 1: New Esthetician (0–2 Years)

You’re still building speed and confidence but are properly trained and insured.

• Standalone dermaplaning: $85–$115
• Add-on dermaplaning: $45–$55

Tier 2: Intermediate (2–5 Years)

You deliver consistent results and have a growing client base.

• Standalone dermaplaning: $115–$145
• Add-on dermaplaning: $55–$75

Tier 3: Advanced / Certified / Specialized (5+ Years)

You’re highly skilled, often certified, and may combine multiple modalities in treatments.

• Standalone dermaplaning: $145–$195
• Add-on dermaplaning: $75–$95

Tier 4: Luxury / High-Demand Provider

You’re fully booked, highly experienced, and positioned as a premium provider.

• Standalone dermaplaning: $200–$350+
• Add-on dermaplaning: $95–$135

This isn’t about “charging more just because.” It’s about charging fairly for the level of expertise and care your clients receive.

If you want to tighten your dermaplaning skills to fully support premium pricing, explore:

• Dermaplaning Mastery Class
• Dermaplaning with Chemical Peels & Enzymes Training Class

Step 5: Signs You Should Raise Your Dermaplaning Prices

It might be time to increase your prices if:

• You’re fully booked or have a waitlist
• You feel exhausted or burnt out
• You frequently squeeze clients in
• Your clients regularly say, “You should charge more”
• You deliver consistent, excellent results
• You’ve invested in advanced training

Raising your price is not greed — it’s an indicator of professionalism, demand, and capacity.

Step 6: How to Raise Your Dermaplaning Prices Without Losing Clients

You don’t need to apologize. You don’t need to over-explain. You simply need to communicate clearly and respectfully.

Here’s a simple script:

“To continue providing the best experience and results possible, dermaplaning pricing will be updated as of [date]. Thank you so much for trusting me with your skin — it truly means the world to me.”

That’s it — firm, kind, and professional.

If you want done-for-you wording for emails, signage, and your website, use:

Beauty Business Profits Guide 1: Skyrocket Skincare Sales

Step 7: Dermaplaning Add-On vs Standalone Pricing Strategy

If your goal is to increase your average ticket, dermaplaning add-ons work extremely well.

Dermaplaning as an Add-On

• Only adds 10–15 minutes of treatment time
• Significantly boosts visible results
• Pairs with most facial, enzyme, and mask treatments

Example script:

“To enhance your results today, I can add dermaplaning before your treatment. It will smooth texture and give you an extra glow. Would you like me to include that?”

Dermaplaning as a Standalone

This positions dermaplaning as a specialized, high-value service — ideal for premium pricing and advanced protocols.

For marketing and upsell language around this, refer to:

How Estheticians Can Upsell Skincare Services Without Feeling Pushy

Step 8: Use Bundles and Memberships to Boost Dermaplaning Revenue

Bundles and memberships are powerful tools for building predictable income.

Dermaplaning Treatment Bundles

• Glow Bundle: Dermaplaning + enzyme + brightening mask
• Age-Defying Bundle: Dermaplaning + microcurrent + collagen mask
• Deep Cleanse Bundle: Dermaplaning + extractions + high frequency

Membership Ideas

• Monthly glow / maintenance membership
• Age-defying membership with scheduled dermaplaning and targeted treatments
• Acne/texture membership with progressive protocols

Memberships help stabilize your revenue and create loyal clients who commit to a longer journey.

Step 9: Premium Pricing Requires Premium Positioning

If you want to charge higher-end prices, your brand needs to support that visually and experientially.

Ask yourself:

• Does my branding look professional and cohesive?
• Does my service menu sound premium and results-focused?
• Do I clearly explain the benefits of dermaplaning to clients?
• Do I use professional-grade blades, tools, and protocols?
• Do I project confidence when I say my prices out loud?

Your pricing is ultimately a reflection of your positioning, not just your cost per service.

If you want help communicating your value more clearly in your marketing, pair this with:

Skyrocket Skincare Sales Guide

Step 10: The Most Important Dermaplaning Pricing Advice

Here’s the truth I share with all my students:

If you feel uncomfortable saying your price out loud, your price is usually too low — not too high.

Confident pricing comes from:

• Understanding your numbers
• Recognizing the value you provide
• Knowing your costs and margins
• Having language to communicate your worth
• Trusting your expertise and training

When you’re priced correctly, you feel proud of your rates instead of apologetic. Your clients take you more seriously. Your business becomes sustainable — and that helps both you and your clients in the long term.

Ready to Master Dermaplaning Pricing With Confidence?

If you want a complete system for setting (and raising) your dermaplaning prices without fear, your next step is here:

🚀 Price With Confidence: A Dermaplaning Pricing Guide for Estheticians

Click here to enroll in Price With Confidence

Inside this course, you’ll learn:

• Exact dermaplaning price ranges based on experience and market
• How to calculate cost per service and ideal profit margins
• Scripts for announcing price increases without losing clients
• Pricing psychology and how to position premium services
• How to build profitable dermaplaning bundles and memberships
• How to stop second-guessing your rates and own your value

If you’re tired of feeling nervous every time you talk about price — and you’re ready to finally feel aligned with what you charge — this course was made for you.

Helpful Related Resources

To deepen your skills and support your new pricing, explore:

• Marketing Your Dermaplaning Services: 20 Strategies to Attract and Retain Clients
• Are You Underselling Your Dermaplaning Services? Here’s What You Can Do Instead
• Dermaplaning Mastery Class
• Dermaplaning with Chemical Peels & Enzymes Training Class
• Beauty Business Profits Guide 1: Skyrocket Skincare Sales