As an esthetician, you're passionate about helping your clients look and feel their best. But when it comes to upselling skincare services, many beauty professionals hesitate — afraid they’ll sound pushy or “salesy.”
The truth is, when done right, upselling in esthetics feels natural, supportive, and even appreciated by your clients.
In this post, I’ll share how you can confidently upsell your dermaplaning, facials, or add-on treatments without pressure — and why mastering this skill can significantly grow your business.
Why Estheticians Should Embrace Upselling
Upselling isn’t about forcing services on your clients.
It’s about offering valuable solutions that enhance their results. When you frame upsells as recommendations based on their unique skincare needs, clients will see you as a trusted expert — not a salesperson.
In fact, studies show that clients are more likely to trust providers who confidently recommend enhancements that can improve their experience.
✅ Upselling benefits for estheticians:
- Increases average client spend
- Deepens client loyalty
- Boosts treatment results and satisfaction
- Strengthens your positioning as a knowledgeable skin expert
How to Upsell Skincare Services Without Feeling Salesy
Here’s how to upsell like a true professional:
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Focus on Client Goals
Always link your recommendation to the client’s desired outcome.
Example: "To help you maintain that glow longer after dermaplaning, I recommend adding our gentle hydration peel today." -
Educate, Don’t Sell
Explain why an additional service is beneficial. Use simple, confident language — not sales jargon. -
Offer Options, Not Ultimatums
Give clients choices. Offering two enhancement options creates a sense of empowerment instead of pressure. -
Practice Confident Delivery
Confidence comes from preparation. Rehearse your upsell conversations so they sound natural and supportive, not scripted.
Ready to Master Upselling with Confidence?
If you want to learn exactly how to increase client value naturally without feeling awkward, check out my new mini course:
🎯 Upsell Like a Pro: Confidently Increase Client Value Without Feeling Salesy!
Inside, you'll learn:
- Proven scripts and conversation starters
- How to read client cues without overstepping
- Step-by-step strategies to grow your revenue without selling your soul
💥 Grab it here ➡️ [Link to Course]
Building a thriving esthetics business doesn’t require hard selling. It just requires the right strategies — and a whole lot of heart.