One of the biggest challenges estheticians face isn’t just getting new clients — it’s turning them into repeat, loyal clients who come back month after month.
The good news? Dermaplaning is the perfect service to build loyalty because the results are instant, visible, and addictive. Here’s how to turn a first-time client into a long-term one.
Step 1: Pre-Book at Checkout
Clients love their glowing skin after dermaplaning — so use that moment of excitement to pre-book their next appointment. Say something like:
“Your results will last about 4 weeks. Let’s get you on the schedule now so your glow never fades.”
Step 2: Create a Series or Membership
Instead of selling single appointments, offer a 3-treatment package or a monthly membership. For example:
· Glow All Year Membership: 1 Dermaplaning + Hydration Mask every month
This not only boosts your revenue but also guarantees client consistency.
Step 3: Track Progress With a Client Diary
Clients are more likely to stay loyal when they see measurable results. Use a progress tracker or glow diary to show how their skin improves over time. This creates excitement and reinforces their decision to keep coming back.
Step 4: Add Personal Touches
A follow-up text or email after treatment goes a long way. Something simple like: “Hi Sarah! How are you loving your glow? I can’t wait to see you at your next appointment!” makes clients feel valued.
Turn Your Clients Into Raving Fans
Dermaplaning isn’t just a one-time treatment — it’s the foundation of a skincare journey. With the right marketing and retention strategies, you can transform one appointment into years of loyal business.
Want to Learn Exactly How to Build Client Loyalty?
My course dives deep into strategies like pre-booking, memberships, progress tracking, and client events so you never worry about gaps in your schedule.
Discover it here:
How to Market Dermaplaning Services to New and Existing Clients.