How to Name Your Facial Series So Clients Want to Book It

Would you rather book a “3-Pack of Facials – $300”... or a Radiance Reset Glow Program?

The difference? Emotion.

Clients aren’t just buying your treatment. They’re buying the outcome — and the name of your series is your first opportunity to communicate that transformation.

When you name your facial series well, it immediately:
Builds curiosity
Creates clarity around the skin goal
Increases perceived value
Makes the offer feel polished and professional

Think:

  • “Smooth & Sculpt Series” for texture and lift
  • “Age Gracefully Program” for anti-aging
  • “Glow Reset” for brightening and hydration

✨ These names sell the result — not the process.

Naming is a powerful marketing tool that makes your treatment packages more memorable, sharable, and sellable.


Want help naming and building your facial series from start to finish?
🎓 Enroll in Creating a Signature Facial Series with Dermaplaning
💼 You’ll get naming worksheets, pricing strategies, 5 done-for-you series templates, and scripts that help you sell your treatments with confidence.

👉 https://www.dermaplaning.co/courses/signaturetreatments

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.