The Ultimate Esthetician Email Starter Kit

4 Ready-to-Send Emails That Bring Back Clients, Increase Bookings & Boost Retail Sales — Even If You’ve Never Written an Email Before

If you struggle with what to say in your emails — or if you’ve been avoiding email marketing altogether — this free starter kit gives you everything you need to finally hit “send” with confidence.

Designed specifically for licensed estheticians and spa professionals, this kit delivers four professionally written, copy-and-paste emails that instantly help you:

• Re-activate clients who haven’t booked in a while
• Boost retail sales with a proven email formula
• Spotlight your most profitable services
• Share story-based testimonials that build trust
• Increase bookings without sounding pushy or salesy

Whether you're brand new to email marketing or simply need client-booking emails done fast, this kit is your shortcut to consistent communication — and more revenue.

What’s Inside

Each pre-written email is crafted using direct-response copywriting techniques proven to convert in the beauty and spa industry:

✔ Email 1 — Client Reactivation Email

A warm, personal message designed to bring back clients who’ve gone quiet. This template uses emotional connection and benefit-focused language to remind clients why they loved seeing you — and why now is the perfect time to rebook.

✔ Email 2 — Retail Sales Email

A high-conversion product recommendation template that boosts home-care sales instantly. Perfect for promoting barrier repair, hydration boosters, acne-safe products, or glow-boosting essentials without feeling salesy or pushy.

✔ Email 3 — Service Spotlight Email

A plug-and-play service promotion that highlights your signature treatment, who it’s perfect for, and why now is the best time to book. Use it for dermaplaning, advanced facials, chemical peels, memberships, or seasonal packages.

✔ Email 4 — Testimonial Story Email

A trust-building, story-driven email based on client results. This format is perfect for sharing real transformations in a way that feels authentic and compelling — reinforcing your value and expertise.

All four emails include subject lines, fill-in-the-blank prompts, and booking link cues so you can customize and send them quickly.

Who This Kit Is For

This free email starter kit is designed for:

• Estheticians who want more repeat bookings from existing clients
• Spa owners who need consistent, professional email communication
• Service providers who feel stuck or overwhelmed writing emails
• Anyone wanting to increase retail sales without feeling “salesy”
• Busy professionals who just want ready-to-send templates that work

Why Email Marketing Works So Well for Estheticians

Email is still one of the highest-ROI marketing channels you can use — especially for appointment-based businesses. Your email list is full of people who already know, like, and trust you. A single well-written email can lead to:

• Same-day bookings
• Retail orders from existing clients
• Reactivated clients who haven’t visited in months
• Higher client retention and better long-term relationships

This kit helps you tap into that power immediately, even if you’ve never written a marketing email before.

How to Use The Ultimate Esthetician Email Starter Kit

Using this kit is simple:

• Download your free starter kit after checkout.
• Open the templates and customize the highlighted sections with your spa name, services, and booking link.
• Paste each email into your email platform (Mailchimp, Klaviyo, GlossGenius, Vagaro, etc.).
• Send one email at a time or schedule them as a mini 4-email campaign.

You can reuse and repurpose these templates as often as you like — for future promos, quiet weeks, seasonal campaigns, or as part of your ongoing client nurture strategy.

Why Estheticians Love This Freebie

• Fast, simple, and easy to implement
• Written in a warm, professional spa tone your clients will respond to
• Saves hours of staring at a blank screen
• Built on proven copywriting and conversion principles
• Makes it easy to stay consistent with email marketing
• Helps boost bookings and retail sales without adding more hours to your day

This isn’t just another generic template — it’s a practical, real-world tool designed to help estheticians grow their business with less effort.

Ready to Send Emails That Actually Convert?

If you’re tired of overthinking what to say — or avoiding email altogether — this is your sign to make it simple.

Click below to download The Ultimate 4-Day Esthetician Email Starter Kit and start sending confident, client-booking emails in minutes.

👉 YES! I WANT HIGH-CONVERTING EMAILS