Dermaplaning has quickly become one of the most in-demand treatments in esthetics, and for good reason. Clients love the instant glow, smooth texture, and ability to layer it with other services like chemical peels or facials. But as powerful as the results are, many estheticians struggle with one thing: marketing dermaplaning effectively.
Let’s break down why this service is so powerful — and how you can use simple but proven marketing strategies to keep your schedule full.
Why Clients Love Dermaplaning
Dermaplaning gently exfoliates dead skin cells and removes vellus hair (peach fuzz), leaving skin smooth, bright, and prepped for deeper product penetration. The benefits include:
· Instant visible results clients can see and feel
· Better makeup application — foundation and powders glide on flawlessly
· Safe for most skin types, making it a versatile add-on service
· Boosted results when paired with treatments like chemical peels or LED therapy
It’s no wonder dermaplaning is often called the “red carpet glow treatment.”
The Real Challenge: Marketing Dermaplaning
While most clients love the service once they’ve tried it, the biggest obstacle for estheticians is often educating clients on what dermaplaning actually does. Many people confuse it with shaving or worry about hair growing back thicker.
This is where your marketing comes in. Educating, building trust, and positioning dermaplaning as a premium solution makes all the difference.
3 Smart Marketing Tactics You Can Use Right Now
1. Before-and-After Photos
Visual proof is the most powerful marketing tool you have. With client permission, share authentic before-and-after pictures on your website, in your spa, and in email campaigns.
2. Add-On Packages
Instead of selling dermaplaning as a single service, offer it as part of a signature package. For example: “The Glow & Go Facial: Dermaplaning + Hydration Mask.” Bundled services increase your revenue and give clients better results.
3. Client Education Events
Host small “glow nights” where you demo dermaplaning, answer questions, and offer booking incentives. These events build trust and position you as the go-to expert.
Ready to Market Dermaplaning Like a Pro?
If you want to dive deeper into strategies like these — and learn the exact scripts, templates, and client event system I use to help estheticians book out their calendars — check out my full program:
How to Market Dermaplaning Services to New and Existing Clients.